Olery Blog

Company and industry news and announcements.

Google+ has come of age with many feature updates rolling out

By Emile Breure | May 22nd, 2013 | Social Media, Tips & Tricks

When Google+ first rolled out for businesses in late 2011, Brad Horowitz, VP of Product, said at that time, “I expect brands will notice this, and will build marketing plans around it.” Since then, Google+ has become one of the …

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Weekly Twitter Round-up: #Week 20 2013

By Emile Breure | May 17th, 2013 | News, Review Sites, Social Media, Tips & Tricks

Here we are again with the most interesting articles on online reputation, OTAs, social media and hotel marketing of last week. @OleryHQ pulled together all the articles that are worth a read, or news you should not have missed …

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Facebook’s Graph Search: what does it mean for your hotel?

By Emile Breure | May 15th, 2013 | Social Media, Tips & Tricks

Why do so many travelers search for hotels on Facebook? Firstly because they are comfortable there, and secondly because they trust their friends more than they trust ads – people believe people – so they search for personalized reviews from …

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Weekly Twitter Round-up: #Week 19 2013

By Emile Breure | May 10th, 2013 | News, Review Sites, Social Media

Read all the interesting news on hotel reputation management, social media and hotel marketing of last week. @OleryHQ pulled together all the articles that are worth a read, or news you should not have missed this past week.

Last …

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How to use social media as a powerful way to tell your hotel’s story

By Kim van den Wijngaard | May 08th, 2013 | Social Media, Tips & Tricks

Last week we discussed why you should use social media to tell your hotel’s story. This week, we present some suggestions for how you can use storytelling to enhance your hotel’s reputation. Social media provides exceptional platforms and audiences for …

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Weekly Twitter Round-up: #Week 18 2013

By Emile Breure | May 03rd, 2013 | News, Review Sites, Social Media

Read all the interesting news on hotel reputation management, social media and hotel marketing of last week. @OleryHQ pulled together all the articles that are worth a read this past week. Have a sit and learn from these great …

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Why use social media to tell your hotel’s story

By Kim van den Wijngaard | April 29th, 2013 | Social Media, Tips & Tricks

Everyone loves a story.

Stories evoke emotion … they inspire.  And they also drive traffic to your website and send travelers to your hotel.  Stories, in fact, get heads on pillows.
Stories are authentic and personal, and good stories capture …

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Review sites that dare to be different

By Emile Breure | April 26th, 2013 | News, Review Sites

More than often we report on TripAdvisor on our blog. Not very surprising considering their dominance in the hotel review space. That’s why I want highlight some other sites that were in the news recently. Reviewsites and OTA’s that dare …

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What is Olery?

Olery develops easy-to-use tools for the hospitality industry that give insight in online reputation and social media by monitoring what is being said online, engaging with guests and measuring performance. Learn More...

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