A few months ago we published a thorough guide to responding to online reviews. The guide aimed to help hotel managers to address issues mentioned in the reviews, react to negative reviews and to provide basic rules of thumb. If you enjoyed reading the guide, then we have even better news for you – to …Read more
2016 is, without a doubt, the year of the chatbots. Communicating with an Artificial intelligence (AI) has never been this accessible before – Facebook has launched the Messenger Platform last month, Slack prides itself with an extensive bot directory, and even Microsoft has joined the game with a bot platform for Skype.
As every year we’re releasing our report on the guest experience in hotels located in countries across the Middle East. More than 2 million online guest reviews over the past 12 months were analyzed for the report. Read more
That business can respond to reviews on sites like TripAdvisor and Booking.com is an old hat and many hotels do a fine job responding to their guests’ reviews. However, not all people realize how powerful the management response can be. Many reply only with the reviewer in mind, while the true audience lies in the thousands of visitors who will …Read more
Millions of travelers from all around the world head to Netherland’s capital, Amsterdam, every year. Whether it’s as a tourist or for business, the majority of these travelers stay in hotels. After or during their stay these travelers often leave a rating of the hotel on one of many travel review websites which gives other travelers a better understanding of what Amsterdam’s hotels have to offer from a guest’s point of view.
“Increasing a hotel’s Guest Experience Index™ by 10 points will lead to a 19% increase in the hotel’s real estate value.”
Determining the value of a hotel’s real estate is a complex challenge which involves evaluating various fundamental factors such as size and location. There are also a number of additional factors that are often more challenging to evaluate such as hotel quality. Investors and researchers struggle to fully capture the impact that hotel quality has on a hotel’s real estate value because of its difficulty to measure elusive components such as service and atmosphere.
APIs and data feeds are the lifeblood of the travel industry. They power everything from selling flight tickets to beautiful map-based travel guides. Think about it. It’s amazing that entrepreneurs can make use of all the existing infrastructure and data to build exciting new things on top of it. Want to build an recommendation engine …Read more
Best known for its reviews and recommendations for travelers by travelers, TripAdvisor has switched gears and quickly transformed itself into a booking site. From being a place that offers travelers great, first person experience and advice to now being a place where travelers can also book their hotel straight through the TripAdvisor website. With many its hotel listings having the option to book, do we now need to rethink this “review site” and the tools they offer like widgets? Read more
Last October the Olery Hotel Review Data API was announced. Since then we have experienced a lot of interest in structured, real-time performance data on hotels worldwide. Now the time has come to give the API the first major overhaul and to introduce a couple of exciting new features. Let’s dive into it.
We compiled a list with interesting trends around user-written hotel reviews on travel websites & apps. While there’re overall no revolutionary changes, we can see a lot of incremental improvements and experimentation. Check out our top 8:
Reviews are a must-have for any site or app trying to sell hotel rooms. Descriptions and hotel stars simply cannot relay the same level of trust.