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A report on guest experience in the Middle East

May 05, 2015 — by Peter Boermans
dubai background

olery_report_middleeastThe newly-released Olery Report on Middle East destinations shows that almost all countries guest experience improved in 2014. Analysing 1.9 million online reviews, “Guest Experience in the Middle East” also indicates that Cyprus holds the #1 ranking. The number of online reviews in the global hospitality industry grew 321% in 2014.

Online Reputation in the Middle East

The number of online reviews in the global hospitality industry has exploded in the past two years. In 2014 alone, the total number of Middle East online guest reviews grew a whopping 321%. This is of key importance to tourism authorities, since guest reviews are now a primary driving factor in the success or failure of hotels and destinations.

Some of the key findings from this report are:

Total number of reviews in the Middle East

The total number of reviews in the Middle East grew by 321% in 2014 and is expected to grow to 2.4 million this year.

Volume-of-published-reviews-of-hotels-in-the-Middle-East-2014-2015

The average rating per country

Although the UAE received the most reviews in the past 12 months, Cyprus is the highest ranked destination overall.

 map_middleeast_2015_press

Value for money

Hotel cleanliness continues to be a strong point for the Middle East, but customer perception of hotel value lags in most countries other than the UAE.

Download report

You can download the full report for free right here.

Download report

Contact

Olery will attend the Arabian Travel Market in Dubai May 4  – May 7. The ATM is the travel and tourism event for the Middle East and it will welcome tourism professionals from all over the world. We look forward to meet you there. Our CEO, Kim van den Wijngaard is in Dubai during and after the event. So meet her at ATM or schedule an appointment with her afterwards.