Company and industry news and announcements

#TravelTuesday Roundup: TripAdvisor TripConnect

October 22, 2013 — by
#TravelTuesday-Roundup---TripAdvisor-TripConnect-2

Today’s #TravelTuesday Roundup is all about TripAdvisor’s brand new TripConnect: the platform that allows independent hotels, that have a TripAdvisor Business Listings subscription, to drive direct traffic to their website by bidding to appear alongside the bigger OTAs in their Hotel Price Comparison search. The cost-per-click auction works just like Google AdWords. Below you will …

Read more

#TravelTuesday Roundup: Online hotel marketing & Google Hotel Finder research

October 15, 2013 — by
#TravelTuesday Roundup - credit card

The first #TravelTuesday Roundup on our brand new website! Sorry you had to miss our roundup for the last two weeks, but we were too busy with getting this new website live. But now we are back to business as usual with last week’s must-reads on online reviews, social media and online reputation management. Enjoy …

Read more

Do your visuals make your hotel visible?

October 14, 2013 — by
Hotel visuals - doha skyline

It is no longer news. Both Expedia and TripAdvisor have recently released reports stating that compelling photos and videos are beneficial to your marketing. Moreover, more is apparently better! Both reports support drastically increasing the numbers of photos and videos that you post. Expedia says if you you double the number of your online images, you …

Read more

We have moved to a new headquarters!

October 01, 2013 — by
New olery headquarters

Although we were quite attached to the office where we started the Olery adventure, the time was ripe to move from our cozy startup attic to a real grown up office. We are happy to announce that we have moved to a new headquarters. Meet the new Olery HQ! Our new office is significantly larger …

Read more

#TravelTuesday Roundup: Cultural rating differences and Google Carousel

September 24, 2013 — by
#TravelTuesday Roundup- Cultural rating differences and Google Carousel

Time for our #TravelTuesday Roundup! Our selection of last week’s must-reads if you are in travel and want to stay up-to-date on social media and online reputation developments. Cross-country differences in hotel guest satisfaction A new study from Cornell University addresses differences across countries. Americans provide the highest ratings; guests from Japan provide the lowest ratings. The …

Read more

10 social media tips for more engagement

September 18, 2013 — by
10 social media tips for more engagement

You might think that a sign of social media success is having hundreds or even thousands of followers on your various channels.  You would not necessarily be right! One of the most critical factors in creating social media success, especially on Facebook, is the state of your engagement with your followers. It is the ability to …

Read more

#TravelTuesday Roundup: Travel technology and user reviews

September 17, 2013 — by
#TravelTuesday Roundup- Travel technology and user reviews

Back again with our selection of must-reads of the past 7 days: the Olery #TravelTuesday Roundup! Technology takeaways from the hospitality industry A new survey sheds light on how hotels and restaurants are engaging their guests through technology tools. What can associations learn from the trends, and how can they keep up? A brief history of …

Read more

Why You Should Incorporate Vine into your Hotel’s Twitter Strategy

September 12, 2013 — by
Why You Should Incorporate Vine Hotel Twitter Strategy

Why would hotels use 6-second looped Vine in their marketing, when 15-second Instagram video is also available? The fact is, whichever one you choose, they each have different functions and you may use either depending upon what you want to accomplish. According to Statistic Brain, humans have an attention span of an average of 8 seconds …

Read more

#TravelTuesday Roundup: Aquisitions and reputation disasters

September 10, 2013 — by

After a few #TravelTuesday Roundups with mergers and acquisitions it is clear that the world of online travel is consolidating. This week we bring you again some major acquisitions that were made and some very big stories on how your online reputation can go completely wrong. Here’s our selection of last week’s must-reads: Who buys …

Read more

Online Travel Agencies slowly consolidating

September 09, 2013 — by
OTAs slowly consolidating - Olery

It was hard to miss the agreement between Travelocity and Expedia last month. The Online Travel Agencies announced that Expedia will power the complete technology for its North American sites. For years in a row both OTAs have been big competitors in this market, but by signing the agreement Travelocity will be nothing more than a marketing brand for the Expedia …

Read more

Olery’s tools for guest experience management Learn more