Company and industry news and announcements

#TravelTuesday Roundup: #smeurope and interesting researches

October 29, 2013 — by
#TravelTuesday Roundup - hotel prices

Time for another #TravelTuesday Roundup with curated content on online hotel reviews and social media in travel. Like what you are reading? Follow us on Twitter for day-to-day updates for your hotel. Dropping price won’t overcome bad reviews SAS and The Pennsylvania State University published a new research called “Pricing in a social world: The influence of non-price …

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Understanding Google+ products and how to use them to benefit your hotel

October 24, 2013 — by
Gogle Plus Products for Hotels

Google’s goal is to provide companies with powerful and easy tools so that shoppers will find them when they search online. Your hotel’s goal is just the same. You want the same tools working hard for you for the same result. Sometimes, however, the variety of Google products can be overwhelming and cause confusion. Which should you …

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#TravelTuesday Roundup: TripAdvisor TripConnect

October 22, 2013 — by

Today’s #TravelTuesday Roundup is all about TripAdvisor’s brand new TripConnect: the platform that allows independent hotels, that have a TripAdvisor Business Listings subscription, to drive direct traffic to their website by bidding to appear alongside the bigger OTAs in their Hotel Price Comparison search. The cost-per-click auction works just like Google AdWords. Below you will …

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#TravelTuesday Roundup: Online hotel marketing & Google Hotel Finder research

October 15, 2013 — by
#TravelTuesday Roundup - credit card

The first #TravelTuesday Roundup on our brand new website! Sorry you had to miss our roundup for the last two weeks, but we were too busy with getting this new website live. But now we are back to business as usual with last week’s must-reads on online reviews, social media and online reputation management. Enjoy …

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Do your visuals make your hotel visible?

October 14, 2013 — by
Hotel visuals - doha skyline

It is no longer news. Both Expedia and TripAdvisor have recently released reports stating that compelling photos and videos are beneficial to your marketing. Moreover, more is apparently better! Both reports support drastically increasing the numbers of photos and videos that you post. Expedia says if you you double the number of your online images, you …

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We have moved to a new headquarters!

October 01, 2013 — by
New olery headquarters

Although we were quite attached to the office where we started the Olery adventure, the time was ripe to move from our cozy startup attic to a real grown up office. We are happy to announce that we have moved to a new headquarters. Meet the new Olery HQ! Our new office is significantly larger …

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#TravelTuesday Roundup: Cultural rating differences and Google Carousel

September 24, 2013 — by
#TravelTuesday Roundup- Cultural rating differences and Google Carousel

Time for our #TravelTuesday Roundup! Our selection of last week’s must-reads if you are in travel and want to stay up-to-date on social media and online reputation developments. Cross-country differences in hotel guest satisfaction A new study from Cornell University addresses differences across countries. Americans provide the highest ratings; guests from Japan provide the lowest ratings. The …

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10 social media tips for more engagement

September 18, 2013 — by
10 social media tips for more engagement

You might think that a sign of social media success is having hundreds or even thousands of followers on your various channels.  You would not necessarily be right! One of the most critical factors in creating social media success, especially on Facebook, is the state of your engagement with your followers. It is the ability to …

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#TravelTuesday Roundup: Travel technology and user reviews

September 17, 2013 — by
#TravelTuesday Roundup- Travel technology and user reviews

Back again with our selection of must-reads of the past 7 days: the Olery #TravelTuesday Roundup! Technology takeaways from the hospitality industry A new survey sheds light on how hotels and restaurants are engaging their guests through technology tools. What can associations learn from the trends, and how can they keep up? A brief history of …

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Why You Should Incorporate Vine into your Hotel’s Twitter Strategy

September 12, 2013 — by
Why You Should Incorporate Vine Hotel Twitter Strategy

Why would hotels use 6-second looped Vine in their marketing, when 15-second Instagram video is also available? The fact is, whichever one you choose, they each have different functions and you may use either depending upon what you want to accomplish. According to Statistic Brain, humans have an attention span of an average of 8 seconds …

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