Company and industry news and announcements

#TravelTuesday Roundup: Aquisitions and reputation disasters

September 10, 2013 — by

After a few #TravelTuesday Roundups with mergers and acquisitions it is clear that the world of online travel is consolidating. This week we bring you again some major acquisitions that were made and some very big stories on how your online reputation can go completely wrong. Here’s our selection of last week’s must-reads: Who buys …

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Online Travel Agencies slowly consolidating

September 09, 2013 — by
OTAs slowly consolidating - Olery

It was hard to miss the agreement between Travelocity and Expedia last month. The Online Travel Agencies announced that Expedia will power the complete technology for its North American sites. For years in a row both OTAs have been big competitors in this market, but by signing the agreement Travelocity will be nothing more than a marketing brand for the Expedia …

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Hotel Facebook contests made easier

September 05, 2013 — by
hotel facebook contests made easier

One of the best ways to create engagement and buzz on your hotel’s Facebook page, and have some fun at the same time, is to run a contest (sometimes called a promotion or sweepstake). And Facebook has just made it a whole lot easier by lifting some restrictions – restrictions that many businesses ignored anyway! Anatomy …

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#TravelTuesday Roundup: TripAdvisor lawsuit, Google and OTA partnerships

September 03, 2013 — by

We can see the end of summer in sight, but this doesn’t stop us from bringing you our #TravelTuesday Roundup! Check-in weekly to stay-up-to-date with our selection of must-read articles for hoteliers and everyone else who is interested in Online Reputation Management, Social Media and Online Distribution. Travelers visit 38 sites before booking a trip A study …

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#TravelTuesday Roundup: Travelocity, Expedia, and TripAdvisor Insights

August 27, 2013 — by

A lot happened last week in our wonderful world of travel. Read our #TravelTuesday Roundup: a selection of all the must-read articles on OTAs, review sites, online reputation, and social media space. Check-in weekly to stay-up-to-date! Virtual merger of Travelocity and Expedia Top headline of last week was without doubt Travelocity’s announcement that it is …

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Facebook launches embedded posts

August 26, 2013 — by

Last week Facebook launched a new feature that will surely help you to engage more with your guests: embedded posts. With this feature Facebook enables you to easily generate a code to embed a certain Facebook post on your blog or web. How to embed a Facebook post? Embedding a post is very easy. Click …

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A Quick Guide to Twitter for Hotels

August 22, 2013 — by

140 characters are worth 1000 words.” Is that true? Who can write anything meaningful in 140 characters? It sounds impossible. It must be true, though. With 750 million Tweets every second flying between 450 million Twitter users, something good must be happening. Twitter provides quick blasts of information, which are primarily social and used mainly for engagement. With …

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#TravelTuesday Roundup: OTAs, Usability & Pinterest

August 20, 2013 — by

It’s Tuesday so here we are again with our weekly #TravelTuesday Roundup! Hand picked articles with the best news and information from the OTAs, review sites, online reputation, and social media space. Enjoy your readings. Dark days for online travel agencies? According to Tnooz’ Evan Konwiser the days are getting darker for OTAs. Read what …

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How to Implement Your Hotel’s Mobile Marketing Strategy

August 14, 2013 — by

Last time we talked about the huge growth in the use of mobile devices by travel shoppers. We discussed the benefits of using a mobile optimized website versus a mobile compatible site, where the pages are the same as a full size website and simply minimized. It is no surprise that shoppers will skip over …

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#TravelTuesday Roundup: Balancing online reviews & digital marketing budget

August 13, 2013 — by

Back again with another #TravelTuesday Roundup! Below you find the best articles on OTAs, review sites, online reputation management, and social media we have come across last week. Cornell Study Finds Increasing Balance In Online Hotel Reviews The popular view of online hotel reviews is that many are unfairly negative, but a new study Online …

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