Company and industry news and announcements

Hotel Facebook contests made easier

September 05, 2013 — by
hotel facebook contests made easier

One of the best ways to create engagement and buzz on your hotel’s Facebook page, and have some fun at the same time, is to run a contest (sometimes called a promotion or sweepstake). And Facebook has just made it a whole lot easier by lifting some restrictions – restrictions that many businesses ignored anyway! Anatomy …

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#TravelTuesday Roundup: TripAdvisor lawsuit, Google and OTA partnerships

September 03, 2013 — by

We can see the end of summer in sight, but this doesn’t stop us from bringing you our #TravelTuesday Roundup! Check-in weekly to stay-up-to-date with our selection of must-read articles for hoteliers and everyone else who is interested in Online Reputation Management, Social Media and Online Distribution. Travelers visit 38 sites before booking a trip A study …

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#TravelTuesday Roundup: Travelocity, Expedia, and TripAdvisor Insights

August 27, 2013 — by

A lot happened last week in our wonderful world of travel. Read our #TravelTuesday Roundup: a selection of all the must-read articles on OTAs, review sites, online reputation, and social media space. Check-in weekly to stay-up-to-date! Virtual merger of Travelocity and Expedia Top headline of last week was without doubt Travelocity’s announcement that it is …

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Facebook launches embedded posts

August 26, 2013 — by

Last week Facebook launched a new feature that will surely help you to engage more with your guests: embedded posts. With this feature Facebook enables you to easily generate a code to embed a certain Facebook post on your blog or web. How to embed a Facebook post? Embedding a post is very easy. Click …

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A Quick Guide to Twitter for Hotels

August 22, 2013 — by

140 characters are worth 1000 words.” Is that true? Who can write anything meaningful in 140 characters? It sounds impossible. It must be true, though. With 750 million Tweets every second flying between 450 million Twitter users, something good must be happening. Twitter provides quick blasts of information, which are primarily social and used mainly for engagement. With …

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#TravelTuesday Roundup: OTAs, Usability & Pinterest

August 20, 2013 — by

It’s Tuesday so here we are again with our weekly #TravelTuesday Roundup! Hand picked articles with the best news and information from the OTAs, review sites, online reputation, and social media space. Enjoy your readings. Dark days for online travel agencies? According to Tnooz’ Evan Konwiser the days are getting darker for OTAs. Read what …

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How to Implement Your Hotel’s Mobile Marketing Strategy

August 14, 2013 — by

Last time we talked about the huge growth in the use of mobile devices by travel shoppers. We discussed the benefits of using a mobile optimized website versus a mobile compatible site, where the pages are the same as a full size website and simply minimized. It is no surprise that shoppers will skip over …

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#TravelTuesday Roundup: Balancing online reviews & digital marketing budget

August 13, 2013 — by

Back again with another #TravelTuesday Roundup! Below you find the best articles on OTAs, review sites, online reputation management, and social media we have come across last week. Cornell Study Finds Increasing Balance In Online Hotel Reviews The popular view of online hotel reviews is that many are unfairly negative, but a new study Online …

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The Growth of Mobile in Your Hotel Marketing

August 09, 2013 — by

Did you know that mobile search has grown 400% in the past year? 38% of leisure and 57% of business travelers use their mobile devices to research, shop, book, and share their travel experiences (Google and Ipsos Media). And just in case you think that your website visitors will be satisfied with a mobile compatible website, …

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#TravelTuesday Roundup: The future of hotel marketing & fake review investigation by Tripadvisor?

August 06, 2013 — by

Happy #TravelTuesday everybody! Lots of social media news in our weekly roundup of the most compelling articles we have come across last week. Keep up-to-date on developments around OTAs, review sites, hospitality industry, and social media weekly on our blog! Google Maps most frequently used app in the world Mashable reports today that Google Maps is …

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