Creating a Twitter account for your hotel (part 2)
In our previous blog we have explained how to create a Twitter account for your hotel. In this tutorial we will explain how to make an attractive and SEO friendly Twitter page. As usual, we will use the fictive case hotel ‘Hotel XYZ’ to explain how it should be done.
Five steps to create an attractive and SEO friendly Twitter page
Make sure you are logged in to Twitter. First, we are going to set some basic settings for our Twitter account. In order to do so, click the Twitter name of your account which is located in the upper right corner of the page. A menu will pop up.
In this menu you have to click ‘Settings’ in order to go to the settings page.
Now you will be forwarded to the settings page. At the first tab named ‘Account’ you can fill out some basic information, like your Twitter name, e-mail address and more. It is highly recommended to walk through these options and set it up as wished. We also highly recommend to turn the HTTPS secure browsing on, this can be done by checking the box, which is located at the bottom of the ‘Account’ settings page.
We are now changing some settings at the ‘Notifications’ tab of the settings page. You can go there by clicking the tab which is located at the top of the page. On this page you can choose for which events you want to receive an e-mail notification.
Next we are going to the tab. Here you are able to upload a profile picture. It is highly recommended to do so because it makes the Twitter account more personal. Furthermore we can change the name of the Twitter account on this page and fill out the hotel website address to forward followers to your website. Most important on this page is the bio, because this piece of text is used for Search Engine Optimisation purposes. For more information about using social media for SEO purposes please read our article on SEO for hotels. This article also includes an example of a SEO friendly Twitter bio.
Finally, we are going to the tab. On this page you can choose a theme for your Twitter page. It is recommended to upload a background photo, such as a photo of the interior or exterior of the hotel.
You have now created a Twitter page for your hotel. If you have any further questions, please don’t hesitate to contact us.
By Stef van den Oever and Kim van den Wijngaard