Olery Reputation: Hotel reviews and social media in a single view
New online management system starting at €49 per month
Amsterdam, 9 March 2011 — There are many ways for hotel guests to share their experiences. Online reviews and social media in particular are increasingly used by prospects to decide where they are going to book. For hotels, keeping track of these guest experiences is more important than ever. However, it is also very time-consuming because of the multitude of relevant websites. This week, Olery launches its user-friendly online tool for hotels to monitor all guest experiences at a single glance.
Olery Reputation presents online guest input on a single and well-organised dashboard, including reviews on all major review sites as well as social media, such as Twitter, blogs, YouTube and Foursquare. It measures its impact on guest experience in a sophisticated way, scientifically underpinned in collaboration with VU University Amsterdam. The system searches national and international websites in real time for guest reviews and can therefore be deployed in various countries. With Olery, hotel owners know exactly how guests experience their service and pricing, enabling them to respond to reviews easily. The new concept is unique in its simplicity and practical application. The system automatically generates a so-called Guest Experience Index, which can be used as management information and for the evaluation process with employees. Olery Reputation is suitable for all chains and all types of individual properties
The Olery Reputation and Olery Feedback products were initiated by brand-new entrepreneurs Peter Boermans and Kim van den Wijngaard. The scientific basis for this site was developed in close collaboration with VU University Amsterdam. Koninklijke Horeca Nederland (Royal Dutch Hospitality Association) is supporting the initiative.
More than 100 hotels
More than 100 hotel have participated in the pilot in recent months. The first responses sound promising indeed:
“I think the layout is wonderful, very clear, and easy to use.”
“It’s great that we’re able to respond directly from the system. A real time-saver!”
“All reviews listed together at a single glance: incredibly convenient.”
Olery Reputation is offered by means of the SaaS model. SaaS stands for “Software As A Service” and is accessed through an Internet connection. This way, high implementation costs and license fees are avoided and hotels are not faced with huge investments. Hotels will be able to deploy Olery Reputation from as little as 49 Euro per month, depending on the package.